Vision

DC Books is committed to quality in whatever it ventures into, be it publishing, retailing, or the perfect service to the customer. Our vision is to make our presence felt in every corner of the country through our stores and services, to make each of our stores a one-stop-shop for a complete reading experience bringing the best that has ever been published in the world of print.

We thrive in upholding the rich cultural tradition of the land thereby helping to reach out to the people through the printed word. Our 42 stores have reached even the most remote districts touching the lives of all sections of society. Our promotions and schemes have added to the enrichment that our bookstores have established.

Mission

Our mission is to reach out to the maximum number of people. We hope to bring the goodness of literature to every man’s doorstep thereby making him a richer person. Current Books has made its mark in the book retailing industry by using unique innovative processes and is one of the first to bring technology to the retailing industry. In fact it has played a major role in keeping the prices of Malayalam books rather low in the market making it highly affordable to the public. Thanks to this commitment, Current Books boasts of about 80% share in book sales in the state.